Free LinkedIn Tools for Writing, Checking and Measuring Posts

The free LinkedIn tools on this page help you write a post, check how it will look in the feed, and measure how it did afterwards. All 24 are free with no signup, need no browser extension, and none of them asks for your LinkedIn password or a session cookie.

Below they are grouped by the job they do. If you only have a minute, start with the most used ones: Post Preview, Character Counter and the Hook Generator.

Which free LinkedIn tool should you use first?

Start from the problem you have today:

• Your posts get cut off too early. Run the draft through Post Preview, which shows the fold on mobile and desktop so your hook stays above it.
• You can't tell whether a post did well. The Engagement Rate Calculator sets reactions, comments and reposts against impressions or followers.
• The first line doesn't pull anyone in. The Hook Generator writes openings for the part of a post people see before "...see more."
• Visitors don't follow after reading your profile. The Profile Analyzer scores your headline, About section and banner and lists what to fix.

If you are new to the site, good first stops are the Engagement Rate Calculator, the Profile Analyzer, the Caption Generator, the Best Time to Post tool and the Banner Maker.

Tools for writing LinkedIn posts

Draft a post, rework it and format it so it reads cleanly in the feed.

• Caption Generator: a few caption options for your post.
• Carousel Maker: turns your slides into a finished carousel.
• Comment Generator: a first draft of a thoughtful comment, which you then rewrite in your own words.
• Hashtag Generator: a small set of hashtags that suit the post.
• Hook Generator: opening lines that make readers stop.
• Line Break Generator: keeps your line breaks intact when you paste into LinkedIn.
• Markdown to LinkedIn Converter: turns Markdown into text that is ready for LinkedIn.
• Post Booster: rewrites a draft into stronger versions.
• Post Generator: turns a topic into a first draft.
• Post Ideas Generator: topics for days when you have nothing to say.
• Text Formatter: bold, italic and bullets that survive pasting.

Tools to check a post before you publish

Find out where the "...see more" fold lands and fix the draft while it is still a draft.

• Character Counter: shows exactly where your text gets cut.
• Image Resizer: brings an image to the right format in one step.
• Image Size Checker: confirms an image fits before you upload it.
• Post Analyzer: scores a draft and suggests fixes before it goes live.
• Post Preview: shows your post the way the feed will show it.

Tools to measure results

Turn reactions, comments and impressions into numbers you can compare from post to post.

• Engagement Rate Calculator: tells you whether a post sits above or below a normal rate for LinkedIn.
• Impressions Calculator: estimates how many people a post will reach.

Related reading: what counts as a good LinkedIn engagement rate and what impressions mean on LinkedIn.

Tools to plan and grow your network

Choose when to post and keep an eye on followers and connections.

• Best Time to Post: publish when your audience is awake and scrolling.
• Follower Growth Calculator: shows when you will reach a follower goal at your current pace.
• Lost Connections Checker: finds connections that disappeared between two exports.

Tools for your profile and personal brand

People check your profile after a good post, so the headline, About section and banner need to be ready.

• Banner Maker: a banner at the exact size LinkedIn uses.
• Headline Generator: headline options that say what you do.
• Profile Analyzer: a profile score and a list of fixes.

How do you get reactions once the post is ready?

A well-formatted post still needs early reactions from people to travel past your first-degree network. LinkedInLikes is a free community where members support each other's posts by hand from their own LinkedIn accounts. You paste a link, choose the action, set the points per action and how many you want.

• Likes: reactions on your post from members' own accounts.
• Comments: comments members write in their own words.
• Followers: follows for your profile or company page.
• Saves: saves from members who want to keep the post.
• Reposts and connections work the same way.

You get 100 starter points after confirming your email and more for each confirmed action you do on other members' posts, up to 600 points a day. Points can't be bought or cashed out.

Exchange formats explained

Each of these pages explains one way of trading support on LinkedIn and how to set it up on LinkedInLikes:

• Comment exchange and comment pod for comments on the posts you pick;
• Like exchange, like for like, LinkedIn like for like and how to do like for like on LinkedIn for reactions;
• Save exchange for saves;
• Follow for follow and connect for connect for your profile and network;
• the LinkedIn engagement exchange and engagement pods pages for all of these together.

About these tools

Why are these LinkedIn tools free?

We build them for one reason: so the posts you publish collect more reactions, comments and reach. A post that reads well above the fold, goes out at the right hour and opens with a clear hook gives people a reason to respond. The tools take care of that groundwork at no cost, and LinkedInLikes is where members can support the finished post.

Where do the numbers come from?

The limits follow LinkedIn's own behaviour and are checked again at each review: 3,000 characters for a post, the "...see more" fold in the feed, and 1584x396 pixels for a profile banner. The Engagement Rate Calculator prints its formula on the page, so you can check the maths yourself, and the benchmarks on each calculator page name their source beside the number.

What happens to your data?

The formatting, counting and preview tools run in your browser, so the text you paste isn't uploaded anywhere. The Lost Connections Checker compares two Connections.csv exports on your own device. No tool asks for your LinkedIn password or a session cookie.

Learn to read your LinkedIn numbers

• What a good LinkedIn engagement rate looks like
• How many impressions a post should get
• Where LinkedIn cuts a post
• How fast your followers will grow

For tools from other companies, see our lists of the best free LinkedIn growth tools and the best free LinkedIn engagement tools, and the comparison of LinkedIn Boost and LinkedInLikes. To put the tools to work in a weekly routine, take the free LinkedIn growth course.