Key takeaways
- The score is the share of checks your profile passes; it does not compare you with other profiles.
- It checks the headline (220 characters), the About section (2,600, with about 265 before "see more") and experience (2,000 per role).
- You paste the text and tick boxes for photo and banner, because LinkedIn doesn't let other sites read profiles.
- The headline and About opening matter most, since visitors see them first after clicking your name.
- Nothing you paste is uploaded or stored.
The LinkedIn profile analyzer gives your profile a directional score out of 100, the share of checks your headline, About section and experience pass, and then lists the three fixes to make first. Paste the sections into the boxes, tick whether you have a photo and a custom banner, and the score updates in your browser; nothing is uploaded or stored.
How do you use the profile analyzer?
- Paste your profile text
Add your headline and About section, plus your experience if you want it checked (leave a blank line between roles). You can also list the keywords you want to be found for, separated by commas. - Tick the two boxes
Say whether your profile has a photo and a custom banner. The analyzer never sees your profile page, so it relies on you for these. - Read the score and the fixes
You get a score out of 100, a note on every check, and the three fixes ranked highest. Start with those three.
What does the profile analyzer check?
You can also go through the same list by hand while you edit.
- Headline: says what you do and who you help, goes beyond a job title, and stays within 220 characters
- About opening: the first ~265 characters, the part shown before "see more", say who you help and how
- About body: written in the first person, within 2,600 characters, with a result or proof, a next step for visitors and paragraphs short enough to scan
- Experience: results and numbers in place of a list of duties, short lines or bullets, up to 2,000 characters per role
- A profile photo and a custom banner in place of the default one
- The keywords people in your field search for, including in the headline
Why paste the text and not a profile link?
LinkedIn doesn't allow other sites to read profiles, so the analyzer works from the text you paste. Copy each section from your profile page. If that's fiddly, LinkedIn can produce a PDF of your profile in about 10 seconds (open your profile, click More or Resources, then Save to PDF), and you can copy the sections from that file.
What does a good profile score mean?
Read the score as a direction. It is the share of checks your profile passes, and it doesn't compare you with anyone else's profile.
What it does show is which sections read clearly to a visitor and which need work. The headline and the About section count most, because they are what people see after clicking your name under a post or a comment.
How do you turn the score into changes?
Rewrite the headline
State what you do, who it's for and the result. The headline generator gives you drafts to start from.
Fix how About starts
Its first lines decide whether a visitor reads any further.
Show results in your experience
Numbers and outcomes tell a visitor more than a job description does.
Plan your next posts
Posts and comments bring visitors to your profile, and the profile is what turns them into connections and followers. The post ideas generator helps fill the calendar.
Profile ready: how do you bring people to it?
People reach your profile through your posts and comments. On LinkedInLikes, members comment on your posts and send connection requests by hand from their own accounts, and it's free.
More free tools
- LinkedIn headline generator
- LinkedIn character counter
- LinkedIn post analyzer
- LinkedIn follower growth calculator
- All free LinkedIn tools
Grow on LinkedIn
- LinkedIn growth course
- LinkedIn engagement pods
- LinkedIn engagement exchange
- Connect for connect on LinkedIn
- Like for like on LinkedIn: give first and share early
Paste your headline and About section now, fix the top three items the analyzer lists, and run it again to see the score move.
Frequently asked questions
It is a directional measure: the share of checks your profile passes. The higher it is, the more clearly your profile reads to visitors. Use the list of fixes as well as the number.
The headline and About section you paste, your experience and keywords if you add them, and two boxes you tick for a profile photo and a custom banner.
LinkedIn doesn't let other sites read profiles, so pasted text is the reliable source. It also means your profile never leaves your browser.
220 characters.
2,600 characters, of which about 265 show before "see more".
Up to 2,000 characters per role. Short lines or bullets make long roles easier to scan.
No. The analysis runs in your browser, and nothing you paste is uploaded.
A clear profile turns more of your visitors into connections and followers. Posts and comments bring those visitors in the first place, so work on both.