Key takeaways
- Engagement rate = (reactions + comments + reposts) / impressions x 100 for a single post.
- For personal profiles by impressions, 2 to 5% is average and 8% or more is excellent; Company Pages sit lower.
- Typical rates fall as follower count grows, so compare with accounts of a similar size.
- Document carousels average 8.2% by impressions, text posts 5.4%, native video 4.6% and polls 3.8%.
- Average your last 9 to 12 posts for an account-level rate, and keep personal and Page posts separate.
A good LinkedIn engagement rate is 2 to 5% of impressions for a personal profile and 1 to 3% for a Company Page, and anything above 8% (personal) or 6% (Page) is excellent. In the calculator, pick "By impressions" or "By followers", enter reactions, comments and reposts, and see where your post sits against those bands. The maths runs in your browser and nothing you type is stored.
How do you use the calculator?
Three steps, no account needed. If you are entering totals for several posts, also fill in how many posts they cover; the rate updates as you type.
- Choose the basis
"By impressions" fits when your post analytics show impressions. "By followers" gives a quick reading for the whole account. - Type your numbers
Reactions, comments, reposts and the figure you divide by. None of it leaves this browser tab. - Read the verdict
The result is placed on the benchmark bands, so you can see at once whether the post is below average, average, good or excellent.
What is a good LinkedIn engagement rate?
That depends on two choices: whether you divide by impressions or by followers, and whether the post came from a personal profile or a Company Page. Personal profiles usually reach higher rates than Pages.
| Account and basis | Low | Average | Good | Excellent |
|---|---|---|---|---|
| Personal profile, by impressions | < 2% | 2 to 5% | 5 to 8% | 8%+ |
| Company Page, by impressions | < 1% | 1 to 3% | 3 to 6% | 6%+ |
| Personal profile, by followers | < 1% | 1 to 3% | 3 to 6% | 6%+ |
| Company Page, by followers | < 0.5% | 0.5 to 1.5% | 1.5 to 3% | 3%+ |
How does the rate change with follower count?
The larger the audience, the lower the typical rate. Measure yourself against accounts of a similar size; the network as a whole is the wrong comparison.
| Size band | Followers | Excellent | Good | Average |
|---|---|---|---|---|
| Small | Under 1K | 5%+ | 2 to 5% | 0.8 to 2% |
| Nano | 1K to 10K | 3%+ | 1.5 to 3% | 0.6 to 1.5% |
| Mid | 10K to 50K | 2%+ | 1 to 2% | 0.4 to 1% |
| Macro | 50K to 500K | 1.5%+ | 0.8 to 1.5% | 0.3 to 0.8% |
| Mega | 500K+ | 1%+ | 0.5 to 1% | 0.2 to 0.5% |
What does engagement rate measure?
It answers something raw counts can't: of everyone a post reached, what share did anything with it. Two hundred reactions look impressive until you see the post reached 200,000 people, and 20 reactions look thin until you learn the post reached 400.
On LinkedIn the rate shows how your professional network responds. Reactions, comments and reposts tend to come from colleagues, prospects and peers, so a rising rate usually means your posts reach the right people, and more of them.
Comments count most. Writing one takes effort and keeps people on the post longer, so posts that start a conversation go on being shown after the first hour. If your rate is only average, look at the mix first: a post with plenty of reactions and few comments needs a different fix from a post that nobody saw.
What is the LinkedIn engagement rate formula?
Per post, by impressions: (reactions + comments + reposts) / impressions x 100
Account level, by followers: (reactions + comments + reposts) / followers x 100
By unique impressions: the same total divided by members reached, which removes repeat views of one post.
Worked example: 40 reactions, 8 comments and 2 reposts add up to 50 interactions. On 2,000 impressions the rate is 50 / 2,000 x 100 = 2.5%.
Impressions are LinkedIn's own measure and give the most precise rate for a single post. Followers are a rougher stand-in, since not every follower sees every post, yet they help you follow the health of the account over time and compare with a public follower count.
Where do you find these numbers on LinkedIn?
Six steps, roughly two minutes.
- Open the post analytics
For your own posts, click the analytics link under the post. For a Company Page, go to the admin view, then Analytics, then Content. - Write down the numbers
All reactions together, comments and reposts. For an account-level rate, collect them for your last 9 to 12 posts and take the average. - Decide what to divide by
Impressions for one post, followers for account health, unique impressions to strip out repeat views. - Enter them in the calculator
Type the figures and see where the post lands on the benchmark scale. - Keep personal and Page posts apart
They behave differently, and mixing them skews the average. - Track it over time
A single number is a snapshot, so check weekly to see the trend.
Which LinkedIn post formats get the highest engagement rate?
Average rate by impressions for each format:
Document carousel: 8.2%
Multi-slide PDFs keep readers in the feed longer, which raises dwell time and interaction together. You can build one in the carousel maker.
Text-only post: 5.4%
Personal stories in plain text hold people on LinkedIn and often beat posts with a single image.
Native video: 4.6%
Video uploaded straight to LinkedIn does well compared with how much of the feed it takes up.
Poll: 3.8%
Polls collect quick votes; follow up in the comments to turn those votes into a conversation.
How do you improve your LinkedIn engagement rate?
Write like a person
"I learned this the hard way" gets more replies than "We are excited to announce".
Post document carousels
Multi-slide PDFs have the highest rate of the formats above.
Ask one honest question
Open questions bring comments, and on LinkedIn a single comment moves the rate more than several reactions do.
Answer every comment in the first hour
Each reply adds to the thread and keeps the post in front of more people.
Keep links out of the post
If you need a link, put it in the first comment so the post keeps its reach.
Post when your audience is online
Check the best time to post on LinkedIn for your own audience.
Keep a steady rhythm
Three to five posts a week, plus a monthly look at your rate, show what your network responds to.
Where can you read more about LinkedIn reach?
- LinkedIn engagement rate: 2026 benchmarks and how to calculate it
- How to get more reactions and comments on LinkedIn in 2026
- How to get more comments on LinkedIn in 2026
- How to get more impressions on LinkedIn in 2026
Want more reactions on your next post?
Once you know your rate, add your next post on LinkedInLikes. Members like and comment on it by hand from their own accounts, and they write comments in their own words. It's free, with no paid plans.
More free tools
- LinkedIn character counter
- LinkedIn post analyzer
- LinkedIn impressions calculator
- LinkedIn follower growth calculator
- Best time to post on LinkedIn
- All free LinkedIn tools
Grow on LinkedIn
- LinkedIn growth course
- LinkedIn engagement pods
- LinkedIn engagement exchange
- Connect for connect on LinkedIn
- Like for like on LinkedIn: give first and share early
Run the calculator on your last 9 to 12 posts now, note the average, and check again next week to see which way it moves.
Frequently asked questions
Reactions of every type (Like, Celebrate, Support, Love, Insightful, Funny), comments and reposts. The calculator adds them up and gives each the same weight.
For a personal profile measured by impressions, 2 to 5% is average, 5 to 8% is good and 8% or more is excellent. For a Company Page, 1 to 3% is average, 3 to 6% is good and 6% or more is excellent.
LinkedIn shows impressions for every post, and not every follower sees every post. Dividing by impressions shows how the people who actually saw the post responded. Followers work better for a long-term account average.
LinkedIn is a professional network. Reactions often come from colleagues, prospects and peers in your industry, so each one carries more business weight than a casual like elsewhere, even when the percentage looks lower.
An excellent rate is 5% or more under 1K followers, 3% or more for 1K to 10K, 2% or more for 10K to 50K, 1.5% or more for 50K to 500K, and 1% or more above 500K.
Yes. Personal profiles usually reach higher rates than Pages, and mixing the two distorts your average.
Use your last 9 to 12 posts for an account-level rate. Single posts rise and fall naturally.
Yes. There is no sign-up, and the calculation runs in your browser, so the numbers you type are neither stored nor sent anywhere.