How to Get Free LinkedIn Reposts: 7 Steps in the Right Order

To get free LinkedIn reposts, write a post with one idea people can reuse, ask one or two people whose audience overlaps yours to repost it with their own line, and make sure the first hour brings comments, saves and likes. The seven steps below follow that order.

1. How do you write a post people want to repost?

Readers pass on whatever makes them look smart in front of their own followers.

What to do

1. Choose one idea your audience can put to use: a framework, a number from your work or a clear opinion.
2. Make the first two lines sharp. Write three versions in the LinkedIn hook generator and keep the strongest.
3. If the idea is a framework, turn it into slides in the LinkedIn carousel maker.
4. Delete every sentence a reader wouldn't repeat to a colleague.

Common belief: a repost is one more like. What happens: a repost takes your post into a network of people who have never come across you.

Result: a post with an obvious reason to share it.

2. Who should you ask for a repost?

A request aimed at the right person gets answered. A request sent to everyone gets ignored.

What to do

1. Write down 10 people who post about your subject.
2. Remove anyone whose followers look nothing like your readers.
3. Keep the best one or two.
4. Leave a real comment on their latest post, so your name is familiar when you ask.

Common belief: ask everyone you know. What happens: one or two people with an overlapping audience bring more of the right readers than fifty random reposts.

Result: a short list of people who can carry the post into the right feeds.

3. How do you ask for a repost with thoughts?

A ready-made sentence removes the effort that stops most people from writing one.

What to do

1. Message your one or two people the day before publishing.
2. Explain in one sentence why the post suits their audience.
3. Give them a draft line they can use, such as: "The part about [your main idea] is what most teams skip."
4. Tell them to change the wording so the repost sounds like them.
5. Send the link the minute the post is live.

Common belief: a plain repost does just as well. What happens: a repost with the sharer's own comment gives the post a voice and makes more people stop to read it.

Result: a repost with a personal note on top, from someone your audience already trusts.

For more on the difference between the two kinds of repost, see our guide to free LinkedIn reposts.

4. What should your circle do in the first hour?

The first hour is when a post shows LinkedIn it deserves more readers.

What to do

1. Message 5 to 10 colleagues as soon as the post is live.
2. Ask each one for a comment of six words or more about one specific detail.
3. Ask them to save and like the post during the same visit.
4. Answer every comment within the hour.

Common belief: a good post gets reposted on its own. What happens: comments, saves and likes arriving together take the post deeper into the feed, which is where reposts come from.

Result: a post that readers see, read and pass along.

5. Does reposting others help you get reposts back?

Yes. Creators tend to repost the people who repost them.

What to do

1. Choose 3 posts this week that you really rate.
2. Write two sentences above each repost: what you took from it and who should read it.
3. Mention the author in the comments so they notice.
4. Do it by hand. Skip auto-like tools that want your login cookie.

Common belief: a bare repost builds enough goodwill. What happens: adding your own thoughts shows the author you actually read the post, and they are more likely to return the favour.

Result: creators who know your name and share your next post.

6. How can LinkedInLikes warm up your post?

On LinkedInLikes, a free community of LinkedIn members, other members can add the comments, saves and likes that make later readers more willing to repost.

What to do

1. Publish the post and copy its link.
2. Create a task on LinkedInLikes and paste the link.
3. Choose the actions you want, such as comments, saves, likes or reposts, and set the points per action and how many you need.
4. Members open the post from their own accounts, read it and act by hand; comments are written in their own words.
5. Reply to each new comment to keep the thread going.

New accounts get 100 starter points after confirming their email, and you get more by doing other members' tasks. If someone confirms an action they didn't do, you can report it within 72 hours and the points are taken back.

Common belief: only your own network can make a post worth reposting. What happens: one reader who spends time on the post and comments, saves and likes it in a single visit sends a full set of signals, and that helps the post reach more people.

Result: a post that reaches new readers, who then decide for themselves whether to repost it.

7. How do you measure the reach each repost brings?

The numbers tell you which requests are worth repeating.

What to do

1. Open the post's analytics 7 days after publishing.
2. Write down impressions before and after each repost appeared.
3. Put the figures into the LinkedIn impressions calculator.
4. Note whose repost brought the most reach.
5. Ask that person again next time, or trade shares through the LinkedIn Engagement Exchange.

Common belief: every repost brings about the same reach. What happens: one repost from the right person can beat ten from the wrong audience.

Result: a short list of people worth asking again.

Start with step 1 on your next post, then create a free LinkedInLikes account before you publish so the first hour is ready.